Build Strategy with Google Analytics
Google Analytics 360 we ae used to analyze our data and based on analyzed data we are building a strategy for our app. It has a lot of …
Starting at $150,000 Up to 1 Billion hits/month
View PricingOverview
What is Google Analytics 360?
Google Analytics 360 (formerly Google Analytics Premium) is an enterprise-level analytics solution that includes a full service suite of features offering a singular view of the consumer across platforms and devices. It also provides full integration with the Google stack,…
Recent Reviews
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Reviewer Pros & Cons
- From Business perspective Category team are using this tool for analyzing data for retention our customer how they were performing, churn rate of our ...
- The pricing model of Google Analytics 360 is the key factor which is higher than the other platforms but since our company data is on Bigquery so we h...
Pricing
Google Analytics Premium
$150,000
Cloud
Up to 1 Billion hits/month
Google Analytics
Free
Cloud
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttp://www.google.com/analytics/premium
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
Webinar: How to Stay on Budget Using Google Analytics 360
YouTube
Webinar: What Google Analytics 360 and Google BigQuery Can Do for You
YouTube
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Google Analytics 360?
Google Analytics 360 Features
- Supported: Deep Product Integrations
- Supported: Cross-channel and Cross-platform Analysis
- Supported: Algorithmic Attribution Modeling
- Supported: Remarketing
- Supported: A/B Testing (Content Experiments)
- Supported: API
- Supported: Robust Reporting Capabilities
- Supported: Mobile App Reporting
- Supported: User Permissions
- Supported: Event Tracking
- Supported: Mobile Software Development Kits (SDK's)
Google Analytics 360 Video
Google Analytics 360 Suite Overview
Google Analytics 360 Integrations
Google Analytics 360 Competitors
- Adobe Analytics
- Coremetrics / IBM Digital Analytics (discontinued)
- Webtrends Analytics
- Piano Analytics
- Countly
- Adobe
- IBM Coremetrics
- Webtrends
Google Analytics 360 Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
| Supported Countries | US, UK, Canada, Germany, France, Japan, Spain |
| Supported Languages | Full list: https://support.google.com/analytics/answer/1008006?hl=en |
Frequently Asked Questions
Google Analytics 360 (formerly Google Analytics Premium) is an enterprise-level analytics solution that includes a full service suite of features offering a singular view of the consumer across platforms and devices. It also provides full integration with the Google stack, data-driven attribution, and the ability to optimize site content through content experiments.
Adobe Analytics, Coremetrics / IBM Digital Analytics (discontinued), and Webtrends Analytics are common alternatives for Google Analytics 360.
Reviewers rate Support Rating and Implementation Rating highest, with a score of 10.
The most common users of Google Analytics 360 are from Mid-sized Companies (51-1,000 employees).
Comparisons
Compare with
Reviews and Ratings
(537)Attribute Ratings
Reviews
(1-5 of 5)Companies can't remove reviews or game the system. Here's why
April 25, 2019
Analytics 360 is an all around tool
We use Google Analytics on every client at the agency, it's our best bet to find how our campaigns are doing. The metrics we get from analytics help us act very fast if a campaign is not performing the way it should. The integration with Adwords is just great. It is a reliable way to get the job done, and knowing that you have a dedicated account manager gives the ease of mind you need just to focus on getting your campaign sky high.
- Adwords Integration.
- Almost unlimited row data export.
- Big Query Integration for Big Data Analysis is amazing.
- Honestly, there isn't a thing that I would actually change or improve on Analytics 360.
- Our client's ROI has been stable at a 25% increase.
- It helps with executing wonderful marketing campaigns.
- I would recommend Analytics 360 on every client, on every campaign. The metrics you will get will give you a better picture of where you are at, and how you will be performing.
Analytics 360 is like the superman of analytics tools. In this version, you have all you need to understand your client's needs, to better handle your campaigns, understand what is working or not, and to correct the course. Other analytics tools are very limited, yes you will be able to measure some interesting parts of your campaign, but when adding or exporting, you will be totally limited, so if you are actually looking for a tool to get the job done, and with so many integrations, Analytics 360 is the one you are looking for.
February 08, 2019
Google Analytics 360 is a must for companies managing sites with total traffic that exceed the standard version's limits.
To be clear, I do not currently use Premium (now known as 360), but I recently left a position in which we managed many client websites and used Google Analytics in doing so. We were a Google Partner and Google services re-seller (mainly Ad-words), and also used our access to complimentary Google consultations (a key feature of 360/Premium). We used Analytics to improve user experience, analyze their on-site behaviors to optimize our clients' websites, and generate content ideas for our clients based on that behavior. I continue to use Google Analytics for these purposes today, but on a much smaller scale, making it unnecessary to pay a premium. Transitioning from large scale to small scale GA use has provided an interesting perspective change.
- In my opinion, the best feature of 360/Premium is the access to Google consultants for insights into your analytics, conversions, etc. Being able to talk directly to the people who can help you "win" at Google is very valuable, especially if you are feeling things out. They help point you in the right direction and help you figure out what to focus on.
- Large scale analytics. Google Analytics 360 is extremely powerful, but you're really only using this if you are keeping tabs on many relatively high-traffic websites.
- Many different metrics, measurables, etc. (hundreds, maybe?) can give you an amazing amount of information about how people are finding your site and what they're looking at when they get there.
- Faster refresh rate than the standard version, which can be valuable if you have highly dynamic strategies that operate with a little more urgency.
- As far as I can tell, this is the ultimate large scale analytics platform. It does so much and can be a very powerful tool. Maybe it's overwhelming for newbies, but that's kinda what the pro Google consultations are for.
- Although I've never been personally responsible for paying the GA 360 bills, I know it's very pricey ($150K/year last I checked). If your business is managing a lot of high-traffic sites, and maybe you resell other Google services, then it's probably worth it for the dashboard and integration. So... it's expensive, and by definition, not for everyone.
- Unlike AdWords, it's difficult to put a number on the ROI for GA 360. I was not in charge of pricing at my previous company, but offering analytic support to clients as part of a website optimization (and maybe even SEO) package certainly has value.
- I imagine that having a direct line to Google consultants may be a value proposition to clients, but again, I was never a salesperson.
- If you are a larger company for whom GA 360 is appropriate, then having the best tools money can buy (and the features therein) is always a nice thing to have in your back pocket.
Well, I suppose it's worth comparing the two versions of Google Analytics. I believe the difference really is as simple as how large your total managed monthly traffic. If it's over the threshold (10 million/month, if I recall), then GA 360 (the premium version) is a must. If you're overseeing that much traffic, likely spread across a number of clients' sites, and you don't want sampled data, then go Premium. The edge in descriptive analytics between Premium and Standard doesn't seem huge, but if you're operating on a large enough scale to justify the purchase, then it's worth it to have every last bit of extra functionality and insight (not to mention the Google consultants).
Comparing GA to something like Moz or SEMRush is not an apples to oranges comparison, as the companies all have slightly different purposes. That said, these are other dashboards to consider if you are slightly more interested in a deep dive into SEO or SEM rather than user behavior on your site. It comes down to priorities, but I imagine that most companies interested in GA 360 would also have some interest in the other products as well. If you can afford only one, it all comes down to what your biggest priorities and organizational strengths/weakness are.
Comparing GA to something like Moz or SEMRush is not an apples to oranges comparison, as the companies all have slightly different purposes. That said, these are other dashboards to consider if you are slightly more interested in a deep dive into SEO or SEM rather than user behavior on your site. It comes down to priorities, but I imagine that most companies interested in GA 360 would also have some interest in the other products as well. If you can afford only one, it all comes down to what your biggest priorities and organizational strengths/weakness are.
January 08, 2019
Big data tool for beginners
Most client companies use Google Analytics Premium and collect data in cooperation with Google Tag Manager. Since most clients try to increase conversion rates, which start on the web, the analysis of "web traffic" is a natural part of any project. Unfortunately, not all companies use Google Analytics correctly, which makes the analysis of past measurements a tricky or impossible task. The basic statistics work well but if the site owner asks you to analyze specific client behavior, or understand what is wrong on a particular page, it is necessary to design the measurement strategy anew and include additional tools.
- Easy to use big data tool with impressive dashboards.
- Easy to start with. Quick implementation on the website owner side.
- Custom variables and custom metrics.
- Very good user location profiles and analytics.
- A session unification feature that allows identifying "clicks", or in other words visitor behavior, before the Google user ID was assigned. This would make the statistics a bit more precise (yes, we have solved a case benefiting from this feature).
- Exports of data are used for analysis of Google collected data in other more capable reporting tools, e.g. SAP HANA, SAS Visual Analytics or MS PowerBI. Imagine you want to export 1 million rows and are limited to 10,000 lines if you use API (mostly not available) or only 5,000 lines if you use a web browser. In order to export 1 million rows, you have to run a request to export 1-10,000 rows, save it, export 10,001 to 20,000 rows, save it, etc. Without writing a script for this task this task is impossible to complete.
- You can switch or redesign your web presence based on a thorough analysis of visitor behavior.
- You can understand what the clients search for on company websites and understand referrals (where they come from, from which page etc). There is a useful feature called Site Terms in the Site Search menu where you can find keywords that the clients use to search for goods, services, information and react accordingly.
- Understanding what pages need to be redesigned is a good use case that saves the clients time to get to the required information and increase sales.
- A/B testing done based on GA data can save a significant amount of funds spent on campaigns.
Kissmetrics is a paid tool, while Google Analytics is free. Kissmetrics is a good complement to Google Analytics. Google focuses on tracking of pages, not people. In Google, you have to enter a "code" to track people (unlike Kissmetrics where this is possible without a code). If you want to reconstruct client history, you have to set up a funnel analysis. Kissmetrics provides this somehow automatically.
May 28, 2014
GA Premium: A Force To Be Reckoned With
Vertical Nerve is a digital marketing agency. We are a certified Google Analytics Premium partner and reseller, as well as provide GA Premium implementation and analytics services to our clients. We work with several clients on the Google Analytics Premium platform who use the tools within the product to analyze their site usage data, conversion funnel flow, digital marketing campaign performance, visitor and customer segmentation analysis, and more. We find that the data and analysis gleaned from GA Premium reports are used throughout the organization, from marketing teams or IT, to C level executives.
- Marketing Attribution Modeling -- Google Analytics offers several rules-based marketing attribution models such as first interaction, last interaction, time decay and position based, but the Premium platform also offers a data driven attribution model. The data driven model is a huge advancement that uses a statistically driven methodology to best estimate the value of each marketing interaction. As someone who is very familiar with the other big players in the digital analytics space, I can say that the data driven model is something only Google offers in their enterprise product. IBM, Adobe and Webtrends do not include a data driven model in their standard product offerings (although I suspect they must be in their product road maps now that Google is showing them up in this area).
- On the Fly Filters and Segments -- Building customized reports is very easy in Google Analytics; much easier than any of the other major tools I've used. I can apply filters and segments on the fly with very few limitations. Other tools either limit the number of segments I can create, or remove the functionality altogether from many of their reports.
- Fast Report Processing -- Most of my Google Analytics Premium reports, even with segments applied, load in mere seconds. I rarely get that impatient feeling waiting for a report to appear on my screen. It's definitely faster than the other major analytics tools I've used.
- Multi Site Implementations and Reporting -- For clients looking to implement a solution across multiple sites, and they are interested in getting rolled up reports or customized views of data across sites, I would hands down choose Google Analytics Premium. They excel in this area and make implementation of these scenarios much easier than other tools. Also, their flat price makes them a better bargain for multi-site customers because one Premium contract can be utilized across multiple sites.
- Ecommerce -- Unfortunately, at this time, I just wouldn't recommend Google Analytics Premium to a retail/ecommerce brand. The product is missing some key metrics and reports such as product views, add to cart, abandoned products, cross sold product basket analysis, etc. Clients in the retail sector struggle to use events to hack together these data points that are out-of-the-box with other analytics tools. Once Google overcomes this obstacle, they will truly be a force to be reckoned with.
- PII - Personally identifying information is allowed in other tools such as IBM Digital Analytics and Adobe Site Catalyst. The inability to pass something as simple as an email address into an enterprise analytics tools like Google Analytics Premium is not only an annoyance, but a barrier to integrations with other tools such as email marketing platforms.
- Add Ons -- Vendors like IBM and Adobe are building out awesome add-ons that boost the value of their product offerings. For example, IBM offers Digital Recommendations (previously known as Intelligent Offer), which uses analytics data to serve up real-time intelligent product recommendations on a site. This integrated add-on provides a ROI and further incentivizes the brand to stick with the IBM product suite.
- We help our clients use GA Premium to optimize their marketing campaign investments, especially around Affiliate and Paid Search.
- We show our clients how to use GA Premium funnel reporting to improve their conversion paths onsite, leading to improved conversions.
- We also utilize the data in our A/B testing projects to improve our clients' conversion rates through site design optimization.
I am also an advanced IBM Digital Analytics user and beginner Adobe Site Catalyst user. I definitely prefer GA Premium for non retail clients due to the ease of use, flexibility and robust marketing attribution modeling. I also prefer it for multi-site implementations due to the flexibility around roll up reporting and customized views.
- Segments and filters are quite easy to build and apply to reports.
- Creating a custom report is quite easy.
- Adding secondary dimensions to standard reports is a very nice feature that allows additional insight into the data.
- I wish that the right hand pane of the screen (where the actual reports are) would stay within the view of the screen. Instead, when I scroll down the menu on the left-hand pane, my right-hand pane also scrolls down and I have to scroll back up to see the report I've selected from the menu.
- I wish that there was an option to download a particular number of rows from reports, rather than having to load the number of rows I want first and then downloading. I often forget to do this and waste time with a download.
Yes, but I don't use it
Score 9 out of 10
Vetted Review
Verified User
The city of Virginia Beach is a local municipal and does not sell products but we provide information to residents and visitors. The main website that we use Google Analytics Premium, VBgov.com, on average receives 5 million visitors per year with over 20 million page views. Over the years the website has grown into a massive site with nearly 3,500 pages linking information to 27 departments and events. Even with a great team managing just the website is time consuming and labor intensive. We needed to find a product that allowed us to better identify what our customers was looking for and how can we help with that discovery process. Using Google Analytics Premium allows us to take the data generated from each visit and analyze how we can better serve visitors.
Prior to developing a measurement and reporting standard we knew people were using smartphones and tablets to visit the site but didn't really know where they were coming from, how long they stayed or if they were able to find the information they needed. Through the variety of tools offered by Google Analyics Premium we are now able to identify that 36.4% of our monthly visitors arrive using a smartphone or tablet, what OS, browsers, and where they exit. This is critical because we now know that our site wasn't smartphone or tablet friendly and are working to create a solution. Since we started tracking data and have this information we also know that 25% of our normal desktop traffic has shifted to using mobile devices. If we want to best serve our customer we must transition with them by recognizing a new trend and getting ahead of suggested changes. Our customers deserve to have the best experience we are able to provide.
Prior to developing a measurement and reporting standard we knew people were using smartphones and tablets to visit the site but didn't really know where they were coming from, how long they stayed or if they were able to find the information they needed. Through the variety of tools offered by Google Analyics Premium we are now able to identify that 36.4% of our monthly visitors arrive using a smartphone or tablet, what OS, browsers, and where they exit. This is critical because we now know that our site wasn't smartphone or tablet friendly and are working to create a solution. Since we started tracking data and have this information we also know that 25% of our normal desktop traffic has shifted to using mobile devices. If we want to best serve our customer we must transition with them by recognizing a new trend and getting ahead of suggested changes. Our customers deserve to have the best experience we are able to provide.
- Improved data collection that is easily translated and available to the entire team. The openness allows for better brainstorming sessions for improvements or teamwork to solve a trending issue that normal channels wouldn't detect.
- Many marketers talk about funneling but few are able to quickly identify what is happening within a website that forces customers to get frustrated and stop searching or take the requested call-to-action desired. The tools that Google Analytics Premium provides is perfect even for the novice user and actionable on a variety of levels within the team.
- Because we have so many content creators we have to review how the information is shared and where we are going to develop the call-to-action. Google Analytics Premium allows up-to-date data that is easy to decipher making date checkpoints possible and greatly improving our site but reducing 404 errors or alerts to help identify other identified problem areas important to our visitors.
- One of the ways that I would like to see Google Analytics Premium improved is a way for us to capture ROI for government use. This has always been a challenge for organizations that don't really sell a product but still have a reason to have websites and social media content. It's easy to say that we did this much work and provide these services at $$$ cost to the company and this amount $$$ is the direct result of the efforts. It would be nice to identify what product is of great value and worth the time and effort invested or if we are wasting time providing information that no one read. And, yes we do have a few pages that has had zero visitors. When we start looking at redesign in a couple of years it would be great to have that type of information available. Having tools like this would greatly improve non-profit organizations' ability to track data as an ROI data point.
- By far our customer service has improved. We are now looking at what is important to our customers, taking that information, and improving the content and how we communicate. Since using this product, we are able to leverage more data points and test ideas in a sandbox to see how our targeting will work, look and achieve our goals. Before we started using, we guessed at what and how we should create content. By tracking how we create and present, we are better able to identify what people are looking for and how they are looking, along with the amount of time they are willing to invest searching for information.
- Because we have identified the importance of content and how it is created, we are now speeding up how our employees are using this information to generate stronger and more actionable content. This is important because they are now faster and have created standards that are easily tractable.
- When you are pressed for time, having the dashboard is very important because you are able to set up event tracking that is important to you and helps with report generation. I used to spend hours writing reports that sometimes people had trouble understanding because they were not trained to look at why an event was important. Having a quick easy to use dashboard allows me to visually and statistically create reports in minutes and ad hoc on-the-fly demonstrations that really inform decision makers.